Australia’s ACCC is investigating major supermarkets, including Coles and Woolworths, for potential pressure tactics on suppliers regarding retail media buys, launching an inquiry on September 30, 2024.The Australian Competition and Consumer Commission (ACCC) is investigating major supermarkets in Australia for potential pressure tactics on suppliers regarding retail media buys. The inquiry, launched on September 30, 2024, has received confidential submissions alleging that supermarkets like Coles and Woolworths are using their vast buying power to force suppliers to purchase advertising on their in-house platforms, Coles 360 and Woolworths’ Cartology, respectively. Concerns center on a lack of transparency in how these advertising funds are used, particularly for similar product suppliers, and the potential misuse of consumer data for targeted advertising.The ACCC’s investigation is focusing on allegations that Coles and Woolworths are demanding suppliers purchase advertising on their respective platforms, Coles 360 and Woolworths’ Cartology, as a condition of securing shelf space or other favorable treatment. These claims raise concerns about unfair competition and potential harm to consumers, who may be exposed to targeted advertising without their knowledge or consent.🚨 Supermarket showdown! 🚨 The ACCC is investigating Coles & Woolworths for potentially pressuring suppliers to buy ads on their platforms, Coles 360 & Cartology. 🤔 Is this a fair game or a power play?
The investigation (launched Sept 30th) is looking into claims of:
* 💰 Suppliers being forced to buy ads to get shelf space
* 🤫 Lack of transparency in ad spending
* 👁️ Potential misuse of consumer data for targeted ads
This could be a major blow to Aussie consumers! Let’s see what the ACCC finds. #ACCC #Supermarkets #Coles #Woolworths #RetailMedia #Competition #ConsumerRights #Privacy #TargetedAdvertising #Australia
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