Self-storage is taking center stage in pop culture, inspiring books, movies, and online discussions, sparking buzz and potential for new marketing opportunities.

Self-storage is having a moment! From books to movies, the industry is taking center stage in popular culture, and it’s sparking a buzz online. New York Times bestselling author April Henry, currently penning a novel featuring self-storage as a key element, recently turned to the online community Self-Storage Talk for insights, tapping into the collective knowledge of over 12,000 industry professionals. This isn’t the first time self-storage has served as inspiration for authors, with “Hot Storage” by Mary Mead and “Self Storage” by Jay Bonansinga, both available in the ISS Store, using the industry as a backdrop for their thrilling narratives. Bonansinga’s novel is even being adapted into a film starring Lew Temple and Chris Jericho, with a promotional video already released.
The industry’s popularity isn’t just limited to books, either. In 2023, the film “Self Storage,” based on Jay Bonansinga’s novel, is set to hit theaters, featuring actors Lew Temple and Chris Jericho. A promotional video for the film has already been released, generating further excitement for the project. This influx of self-storage-themed entertainment demonstrates the industry’s growing appeal, showcasing its potential to captivate audiences and drive interest in the sector. [https://www.insideselfstorage.com/marketing/iss-blog-mystery-novels-halloween-d-cor-and-more-for-self-storage-insiders](https://www.insideselfstorage.com/marketing/iss-blog-mystery-novels-halloween-d-cor-and-more-for-self-storage-insiders)
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Self-storage is officially having a moment! 📚🎬 From books to movies, the industry is taking center stage in popular culture. New York Times bestselling author April Henry is even using self-storage as a key element in her new novel! 🤩 She even reached out to the amazing online community at Self-Storage Talk for insights! And it’s not the first time – “Hot Storage” by Mary Mead and “Self Storage” by Jay Bonansinga (both available in the ISS Store) use the industry as a backdrop for their thrilling stories. Bonansinga’s novel is even being adapted into a film starring Lew Temple and Chris Jericho! 🔥 A promotional video is out now, and the movie is set to hit theaters in 2023. Get ready to see the self-storage industry like never before! #selfstorage #selfstoragelove #selfstoragelife #selfstorageindustry #books #movies #aprilhenry #jaybonansinga #lewtemple #chrisjericho #hotstorage #selfstoragefilm #iss #insideselfstorage #halloweendecor #selfstoragetalk